how we pick
The read
Age first, country second, habits third. We read her audience like a buyer file before we ever talk price. Fit sets the value, not raw views.
the front door · for brands
An agency that sends one name, not a list.
Most shops sell volume: fifty creators, one blast, no reasons. We sell the opposite. One creator, matched to one brand, for one reason we can say out loud. If we cannot name the reason, we do not send the name.
where we work
Two markets
London polish and UK spending power, or Morocco reach at first-mover prices. One roster, one contact, both cities.
how it starts
The terms
Start with a Test Drive: one creator, one post. If the first match does not land the way we agreed, the second is on us.
Send us your product
The reply comes from the founder, not a bot.
Wrong door? You make content, this way.
the side door · for creators
You create. You get paid. I do the rest.
I am Youssef, the founder. To you I am an agent, not an agency. You never pay to join. When you get paid, I get paid. That is the whole model, and it only works if the brands I bring you actually fit.
what I bring
Brands that fit
No mass emails, no random gifted collabs. I pitch you to brands whose buyers already sit in your audience, and I can tell you why.
what I handle
The awkward part
I talk the price, chase the invoice and read the contract. You see every offer before anything is agreed. Nothing moves without your yes.
what I protect
Your feed
No deal that embarrasses your audience, ever. A quick money post that costs you trust is a bad trade, and I will say so.
Get on the roster
Or DM @don_ysf
Currently signing beauty, fashion and food creators in Morocco and the UK, and working France, Algeria, Tunisia, the UAE and Egypt alongside them.
Wrong door? You run a brand, this way.
house rule Nº 1
Two doors. One rule.
The fit comes first.
Same house either way. A brand gets the one creator whose audience already buys. A creator gets deals her feed would choose anyway. That is the whole trick, and it is why it works.